VIP
Definition
Premium access is the umbrella term used by venues and leagues for the spectrum of ticketed products offering enhanced amenities above general seating. It encompasses club seats, luxury suites, loge boxes, field-level packages, and dedicated hospitality experiences. The term has become standard industry vocabulary as premium revenue has grown to represent 25-40% of total venue income at major American sports facilities.
History
The term gained widespread industry usage in the 2010s as leagues and venues formalized premium product departments. Today every major sports team has a dedicated premium sales team focused on selling and servicing this spectrum.
Key characteristics
- Enhanced amenities versus general admission
- Dedicated entries and concourses
- Cushioned or premium seating
- Indoor or climate-controlled space access
- Elevated food and beverage offerings
Typical amenities
- Indoor lounge or club access
- Premium food and beverage
- Private restrooms
- Dedicated entries
- In-seat service (varies by tier)
Where you'll find it
Every major American sports and entertainment venue offers a premium access spectrum, typically marketed as 'Premium Seating', 'Premium Hospitality', or 'Premium Experience' programs.
Cost context
Premium access pricing ranges from $200 per game for entry-tier club seats to $50,000+ per game for top-tier suites and field-level products at marquee venues.
Premium Access FAQs
- What qualifies as premium access?
- Any ticket tier above general admission that includes enhanced amenities — cushioned seats, lounge access, premium food, dedicated entries, or in-seat service — typically falls under premium access.